Meet up with the New eharmony Logo Design

Meet up with the New eharmony Logo Design

History is a funny thing. Seventeen years ago today we arrived to the internet dating party. And then we had been among the first to exhibit up (but we were fashionably very very early). That’s as soon as we first began making lifelong relationships happen. As well as the remainder ended up being history, reported by users. But let’s speak about that history because whom does not love a good love tale?

Going back 17 years we’ve been focused on evolving our service—using new information and research to help keep our matching algorithms regarding the edge that is cutting. Although we worked difficult to blaze a path within the online dating sites globe, our logo and brand name did actually continually be playing catchup.

In 2000 we initially created a logo—but that is lowercase had been the late 90s therefore we were still determining just just what e-mail intended therefore we had been a little awkward in chiseling away our artistic identification.

5 years later, we highlighted the ‘e’ and the ‘h’ with distinctive colors and capitalized the ‘H’. (Bold move when it comes to time)

After which this season, we eliminated the line that separated the ‘e’ and also the ‘H’. Absolutely absolutely Nothing had been getting back in our means. Not really a line.

In 2014 we revealed our true colors by making our logo color uniform—just one color we called “eHarmony blue”. It had been a hue that may make just about anybody yawn, but in a simple method. It had been pleasant.

Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more counterpart that is negative “meh”.

It absolutely was in 2016 once we built a brilliant group of creatives to greatly help contemplate an even more way that is thoughtful provide ourselves to your globe. We began with brand characteristics. This is a procedure, without a doubt, but really worth it! This venn diagram is kind of like our foundation.

As shown when you look at the diagram, our business is an ongoing company understood for the technology behind love, so when overlapped, we could create connections.

We dug deeper into this, and discovered those two attributes as traits that guide tone that is our overall design.

Next, we started our research. Different design studies assisted us set guidelines when making not just the logo design, nonetheless it assisted determine our brand brand new brand name colors, fonts, and feel.

They state history has a tendency to duplicate it self. That said, our brand name logo design and identification is certainly going back again to the fundamentals.

And, after months and months of anxious expectation, we finally are exposing it into the globe today, conveniently on our 17 anniversary that is th. Or perhaps is it birthday celebration? In either case, we’re excited!

*Side note, wef only I possibly could explain to you exactly just how numerous logos we designed, then again you may judge us if you are extremely passionate, nerdy, enjoyable, and simply simple excited to redesign our logo design and present it to your globe!

The things I love many concerning this logo design is it is therefore versatile. Therefore we actually wish that this brand brand new colorful brand new symbol of ours resonates with everybody else.

Finally, to assist you realize the idea behind our design, listed here is our logo that is official intro

Today, eharmony reveals a redesign of the logo design plus it’s making an incident for lowercase. The way in which we find love changed significantly within the last two decades together with brand new artistic identity reflects that evolution, being a forward-thinking, human-centered relationship business.

Remaining real to its core, the name brand is created in a font that is warm. a powerful heart shines we bring to creating compatible relationships above it, illustrating the insights, expertise, and experience. Together, they combine to express the worthiness we help create—love and science function better together.

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